Paletas at La Michoacana Rose
How to decide among the dozens of paletas (Mexican-style ice pops) at this colorful ice cream shop in Crystal? Ask a 3-year-old. Mine had no problem choosing the one coated in rainbow Fruity Pebbles cereal. For me, the decision was more fraught. Do I go with a water or milk base? Fruit that's been lightly spiced with chile powder, or nutty and dipped in chocolate? Luckily, there was a buy-five-get-one-free special going on, so I left with a whole bag of pops to enjoy later. (They run $2.50 for a sorbet pop, $3.50 for an ice cream bar.)
I especially liked the avocado paleta, a neon green pop with a slice of the green fruit suspended in the center. It's sweet and creamy, and it photographs especially well, in a millennial sort of way, against the pink flower Instagram wall in the shop. But my kid was spot on with his breakfast cereal pick. The multicolor rice flakes are ground up into vanilla ice cream for maximum Fruity Pebbles flavor inside and out that certainly delights more than just 3-year-olds (mom included).
The owners know all about 3-year-olds. The one portrayed in the logo at La Michoacana Rose is their own daughter, said Alex Rosario, who owns the shop with his wife, Elizabeth Raygoza.
Raygoza is from Mexico, and always loved the ubiquitous La Michoacana ice cream shops she'd visit in her childhood. "They have one in every town," Rosario explained. The names always start with La Michoacana, then diverge — for example, Minneapolis has La Michoacana Purepecha on E. Lake Street.
The couple trained for a month with an instructor from the Mexican state of Michoacán to learn how to make ice cream from scratch. "We add our own twist to every flavor, and we keep trying new things," Rosario said. "It's trial and error, for sure."
Everything is made in house, and the top seller by far is the mangonada, a Mexican street treat of mango ice cream, chamoy (a sweet-and-sour fruit paste) and Tajin chili powder, served in a big cup. "In a single weekend, we'll go through eight tubs of mango ice cream just for that," he said.
The first La Michoacana Rose opened last November, and the business is booming, with a second location in Spring Lake Park launched this week, and another coming to 50th and France (in the former Edina Creamery) in August. That'll be the second new ice cream shop at that corner, after Sweet Science relocated there this spring.
"We're going to different markets," Rosario said. "Anyone in the Hispanic community knows what La Michoacana is. But what we're trying to do is expand our customer base. We are different from any other ice cream shop." (Sharyn Jackson)