The 30-second "Wine Work-Out" video features two young and enviably fit women performing twists, lunges and arm-stretches, perfectly in sync.
But the duo's physical prowess isn't the reason the Facebook post has been viewed more than 14 million times since May.
Its viral popularity is due to the "hand weight" they pass back and forth — a wine bottle — and their "cool-down," which consists of push-ups, face-first, into goblets of wine they inhale through straws.
Funny? I sure thought so.
But several conversations since viewing it have opened my mind to a sobering reality: A growing number of women — and even teen girls — are having trouble with wine, say experts in alcohol addiction. And endless cultural cues to consume more of it certainly aren't helping.
"We are a highly feminized drinking culture, and it's always a glass of wine," said Brenda Iliff, a Minnesota native and executive director of the Hazelden Betty Ford Center in Naples, Fla.
It's hard to argue with her. Glasses of red are so prominent they're practically guest stars on popular TV series from "Scandal" to "Modern Family" to "Cougar Town" to "The Good Wife."
Gift shops sell "Wine-Thirty" clocks and kitchen towels that read, "The most expensive part of having kids is all the wine you have to drink." Wine clubs, book clubs and Facebook pages with names like "Moms Who Need Wine" celebrate the sophistication and fun that wine is in the large majority of cases.