On Nov. 3, Sara Sanken and her husband, Tim, walked through the gates at Arrowhead Stadium in Kansas City, Mo., with their 18-year-old son and one of his good friends, settling in their seats for their second Vikings road game of the year after purchasing tickets for $300 apiece on NFL Ticket Exchange. They struck up a conversation with a man who had been attending Chiefs games for years, and was there that day with his wife and grandson.
"He looked around and said, 'I've never seen so many visiting fans at these games. You guys did an amazing job,' " Sara Sanken said.
In the venue that Guinness World Records recognizes as the NFL's loudest, Vikings fans made so much noise that the Chiefs' gameday operations crew turned up the Tomahawk Chop song to drown out the Vikings' Skol chant in the fourth quarter, even with the Chiefs facing a third-and-11 on offense.
The next Sunday, Vikings fans made up a sizable contingent of the 91,188 who watched Minnesota's 28-24 victory over the Cowboys at AT&T Stadium.
And in a video unveiling of the Vikings' schedule in April, play-by-play announcer Paul Allen invited the fan base to "paint the town purple" for Sunday's game against the Los Angeles Chargers in their temporary home.
The Vikings' final regular-season road game — and the Chargers' penultimate game at Dignity Health Sports Park — will be speckled with purple as Vikings fans continue to contribute to the changing composition of crowds at NFL games. Thanks to the growth of online ticket exchanges like StubHub and SeatGeek (as well as the NFL's own ticket resale business through Ticketmaster), fans are increasingly venturing to see their favorite teams in other cities, nudging some NFL venues closer to something resembling a bipartisan environment.
According to StubHub, which began a partnership as the NFL's "authorized ticket resale marketplace" in 2018, it sells 21% of all its NFL tickets to buyers from outside the state of the game, up from 18% in 2015. Minnesota residents have purchased 9% of all tickets sold for Vikings away games this season, nearly double what they purchased five years ago.
For the Vikings-Chiefs game, SeatGeek said it sold 13% of its tickets to Minnesota residents, with another 3% going to buyers in Iowa and 1% each going to buyers in North and South Dakota. The company also said it has sold 10% of its tickets for the Vikings-Chargers game to Minnesotans, with another 3% to the Dakotas and 1% to Iowans.