Budding epicureans were bursting with ambition and optimism at the springtime start of sheltering in place. Sourdough mothers had a baby boom. Green onions regenerated on windowsills. And new home mixologists were stocking liquor cabinets with rare elixirs and offbeat liqueurs, long silver spoons and overflowing bowls of citrus — everything needed to make perfect cocktails at home.
By now, many of those bar tools and bottles are collecting dust. (And those sourdough starters? Dead.)
Minnesota distilleries to the rescue.
More local craft spirit-makers are creating bottled or canned cocktails, adding to a rapidly rising trend of premixed hard beverages.
Known as RTD (for ready to drink), premade, shelf-stable adult beverages are the fastest-growing segment in alcohol, and analysts see even more thirst for them since the pandemic initially closed bars and forced cocktail drinkers to fend for themselves. While malt beverages — think hard seltzer — have blown up in recent years, spirit-based cocktails are also expanding: U.S. sales grew 40% from 2018 to 2019.
"They're trending extremely well," said Tom Schneider, the liquor buyer for France 44 in Minneapolis.
Schneider recently sold a customer 400 canned cocktails from Minnetonka-based distillery Dashfire, which the customer distributed to co-workers for a Zoom happy hour. "We can't go to bars right now, so people are going to the park and tossing their friend an Old Fashioned in a can," he said.
Ready-to-drink cocktails aren't new, but in the past they were marketed as low-calorie margaritas or came in big jugs of creamy, sweet drinks from chain restaurants with only a dash of alcohol.