The University of Minnesota put its top athletic department leaders on a bus earlier this summer, sending them on their annual trip around the state to rev up fan interest among the Gopher faithful.
Those passengers, including men and women head coaches of their 23 teams, shared one thing in common: They were all white.
The U, once a leader in athletic department diversity, now trails most of its peers. A Star Tribune analysis of senior athletics leadership, including the athletic director, senior assistant ADs and head coaches, at the 14 schools that make up the Big Ten found Minnesota tied for last with Nebraska, Wisconsin and Michigan State in number of minorities in those positions: one each.
Almost a quarter of the U's student athletes are nonwhite, and in big money sports like men's basketball and football, the ratio of minority athletes is even higher. It's been four years since the U had a minority head coach, and more than a decade since it last hired one. The last time a person of color served as Minnesota's athletic director or deputy athletic director was 18 years ago.
"We should be embarrassed," said Al Nuness, a former basketball player and hall-of-fame member of the M Club, the Gophers' official alumni group. "Especially when you look at the metropolitan area we live in, which is praised for quality of life and opportunity for people of color. And our university doesn't reflect any of that."
The absence of black or nonwhite coaches and athletics leaders at the U is in sharp contrast to what's happening nationally. In the Big Ten, 59 of the 355 head coaches are minorities, a 10 percent increase since 2010. At major conference schools, the number of minority ADs has increased 9 percent since 2010, according to NCAA data reviewed by the Star Tribune.
GOPHERS NEAR LAST IN BIG TEN DIVERSITY
At the University of Minnesota, only one of the 28 head coaches and senior athletic department leaders is a minority. Three other schools in the conference have just one minority in these power positions, and Minnesota is tied with Wisconsin and Michigan State for the second-lowest percentage of nonwhite leaders of sports programs.
The lack of diversity in the top jobs of Gophers athletics emerged as a divisive issue between U leaders and the increasingly diverse student-athlete population last year. In the wake of police shootings of black men, black and international student-athletes began meeting to discuss issues faced by minority athletes at the U, and to share their concerns with athletics leadership.