On Friday, Edina-based HomeServices of America agreed to a $250 million antitrust settlement with homeowners who filed a lawsuit that essentially says they were forced to pay inflated commissions. That settlement follows a similar $418 million agreement in March with the National Association of Realtors, which on Tuesday received preliminary approval by a judge.
The issue has been top of mind in the midst of one of the busiest spring markets in years. Many full-service agents in Minnesota charge sellers a 5% to 6% commission paid to the listing broker who splits it among the various agents and brokerages involved in the deal. The March settlement — which aims to quash (but not admit to) longstanding concerns about whether the current commission structure is akin to price fixing but doesn’t specifically challenge the percentages charged — requires agents to have a written representation agreement that specifies compensation before they can show buyers a home. It bans real estate agents from advertising the compensation
Those changes won’t go into effect until July, but here is the latest on what the ruling means for those diving into Minnesota’s real estate market this spring and summer:
Clarification needed
A recent poll of thousands of homebuyers by Redfin, an online discount brokerage, asked consumers what they know about agents’ payment. Here’s what they said:
- Nearly 30% had no idea how much their agent earned.
- Nearly 20% had no idea who determined the payment amount or how.
- Nearly 40% of all homeowners who planned to sell their house in the next year thought a 3% commission for a seller’s agent seems “a little” or “very” high. Almost exactly the same share (40%) said it seemed “just about right,” and 21% said it seemed “a little” or “very” low.
“Many Americans make the biggest purchase of their life without knowing precisely how the professional they hired to guide them through the transaction is getting paid,” said Redfin chief economist Daryl Fairweather, in a statement.
The responses were similar in a recent Lending Tree poll focused on how often buyers/sellers and agents negotiate commissions:
- 31% of buyers or sellers tried to negotiate real estate agent commission fees, and of those, 64% managed to achieve a reduction.
- 36% said they didn’t know negotiating was an option but would have tried if they knew they could. Overall, 84% believed agents should be flexible with their commission.
- Nearly half of all buyers and sellers didn’t know what percent commission their agents received in their latest transaction.
Impact unknown
Though some changes are abundantly clear, how the settlement will impact everything from home prices to agent income remains unknown. Both Carrie Chang, CEO of the Minneapolis Area Realtors (MAR), and Jamar Hardy, MAR president and a longtime Twin Cities sales agent, stressed that the compliance process is complicated and uncertain.
“There’s not a lot of there there yet,” Chang said. “But there is a lot happening.”