Merrill was a guy, and so was Lynch. Goldman? A dude, and Sachs as well. Charles Schwab is a man, and so was E.F. Hutton.
Heroes or villains, winners or losers, our iconic investors are very, very male. But that's a mistake — because it turns out that women are often better at investing.
Fidelity offered up the latest evidence this month: Over a 10-year period, its female customers earned, on average, 0.4 percentage points more annually than their male counterparts. That may not seem like a lot, but over a few decades it can add up to tens of thousands of dollars or more.
"Invest like a woman is what you learn from this," said Lorna Kapusta, head of women investors and customer engagement at Fidelity.
This isn't the first time that researchers have found women to be the better investors. The surprising thing about this phenomenon, however, is that neither women nor men seem to be aware of it — and they end up depriving themselves of some lessons that might help both genders invest better.
Fidelity's analysis covered 5.2 million customer accounts (some people had more than one), from 2011 to 2020. It looked at individual retirement accounts, 529 plans and basic brokerage accounts that individuals (not financial advisers) controlled, but not workplace accounts like 401(k)s. No strategies were excluded: Those who traded individual stocks were tracked along with those who stuck to mutual funds.
The source of women's superior returns is the way they trade. Or, rather, how they don't. Female Fidelity customers bought and sold half as much as male customers. Vanguard saw similar patterns over the same decadelong period when examining workplace retirement accounts that it manages; at least 50% more men traded in them than women did every year during that time.
This is very bad. In a now-classic paper that appeared in the Journal of Finance in 2000, titled "Trading Is Hazardous to Your Wealth," two professors, Brad M. Barber and Terrance Odean, proved just that. From 1991 to 1996, individual investors who traded the most earned an annual return 6.5 percentage points worse than the overall performance of the stock market.