A bit unsure of my footing, I eased cautiously down a grassy bank, stepped gently over a yellow barrier and plunged into a bobbing, undulating sea of red.
It tickled in an odd way and I giggled out loud.
I was standing in the middle of a cranberry marsh near Wisconsin Rapids, on the first day of the harvest at Jamie and Rocky Biegel's cranberry farm. Having been raised on a Midwest grain farm, I appreciated the anticipation and energy of the first day of harvest. But this was like nothing that happens on our family farm.
Wisconsin is by far the nation's leading producer of cranberries, a colorful fruit as ubiquitous as pumpkins in celebrating the season. The state's 250 growers produce about 4.18 million barrels of cranberries a year, more than half of the world's cranberry crop.
My (literal) immersion in cranberry culture came at the hands of a fourth-generation grower. Jamie Biegel's great-grandfather started what is now the Dempze Cranberry Co. in 1900. The former warehouse where they now host events and operate a gift shop under the name Rooted in Red was built in 1938.
"I'm sure Grandpa is just enjoying what we've done with the place with a big old smile on his face," said Biegel, who raised her three children in her grandparents' home. With two of her offspring now in the business, she is hoping her grandchildren will become the sixth generation to keep the family enterprise going.
Throughout September and October, you'll find Biegel driving an ATV that pulls a wagon along the dikes that separate cranberry marshes on tours of her family farm. A blond-haired bundle of berry passion, Biegel paused often to explain various aspects of the cranberry operation and answer questions. We got out of the wagon to touch the cranberry vines. Soft greenery about as high as my ankle hid the fat, ripening berries.
That cranberries grow in water is a misconception Biegel likes to correct. "We only flood the marshes when it's time to harvest because the berries float and it's just easier to rake them up then," she explained.