You’ll soon need to log back in to our site. Here’s why that’s a good thing.

We at the Minnesota Star Tribune are committed to continually enhancing our digital products and experience. Earlier this year, we rebooted and upgraded the Minnesota Star Tribune’s website and apps to create a cleaner, crisper, modern platform that we’ll continue to build upon. And today, we’re reaching out to let you know about another upcoming enhancement that will impact anyone who visits startribune.com or our mobile apps.

Starting Friday, Oct. 25, we are making changes to our login and subscription management system. These changes will require you to log back into your Minnesota Star Tribune account on startribune.com and to our apps when login goes live there early next week. We’re sorry for the small inconvenience – but it will be worth it.

Why are we doing this? We are moving subscription management for our digital subscribers to a modern subscription management platform. This platform will level up your subscription management experience, allowing us to serve you in ways that were not possible with our legacy system.

Enhancements you will notice include a modern payment infrastructure and subscription management, including the ability to easily make changes to your subscription right in the platform. You will also see a simplified login flow using your email address (no need to remember a separate username).

If you are a subscriber, or if you have logged into the site over the past two years, you should have already received communication about this via email, and we encourage you read those communications to ensure you are prepared for this change. In addition, you will see messaging on our website and apps notifying you of this coming change.

If you encounter any issues, you can find more information about our updates here.

In addition, we will be rolling out new ways to log in to your account, starting with Google, on Friday.

This upgrade also lays the foundation for greater personalization and content customization for a more robust digital experience in the future.

All these improvements are designed with you in mind. We want to build the best possible experience as we execute our vision to create the leading model for local news in America — driving innovation in media to make every Minnesotan’s life better.