Q: What is the secret to new ideas?
A: I tell my students and clients to consider novelists. Even if a writer memorizes the entire dictionary and every rule of grammar, that does not mean they will write a wonderful new story.
A new story, just like a new business idea, has to come from a spark of creativity. The words and grammar are merely tools to bring that spark to life.
New ideas come from fresh perspectives, which you are not going to get by doing the same things as everyone else. Over the past few decades I have seen that innovation often comes from individuals applying the tools of their profession to opportunities and challenges in their personal lives, particularly in the things that they do for fun.
Whether I am talking to artists, chefs, musicians or entrepreneurs, one of the first questions that I ask them is what they like to do when they are not working.
The idea for Velcro came from an engineer finding cockleburs stuck to him and his dog after a walk. He became interested in how the burs stuck to fur and fabric, and this interest led to the invention of the "hook and loop" closures we know as Velcro.
Closer to home, we in Minnesota likely have heard the story of Post-it notes coming from 3M scientist Art Fry, needing a bookmark he could stick to his hymnal without damaging the paper. If Fry were not a singer in a church choir outside of work, we might not have Post-it notes.
As a business leader, I encourage you to nurture your team's hobbies. Find out what interesting things they do when they are not in the office.