The paintings were finished, the book was published, the prints were packed. But Luis Fitch was still in his backyard studio, fussing over details. On this night, a week before opening his solo show at Bloomington Center for the Arts, over wall labels.
He held up a piece of clear acrylic, cracked in one corner.
“I got these little gold nails and was testing them, but it breaks,” Fitch said, peering through. “And I had a feeling that was going to happen. So I need to go and buy a drill.”
At the Walker Art Center, Fitch noted, such things would be handled by a team of staff members. But the Mexican artist is managing every detail of the exhibition, which surveys a decade of his colorful, graphic work. He curated the artworks, placing tiny versions of them in a 3-D model he made of the gallery. His agency, UNO Branding, did the layout and publication of the accompanying 432-page book. Then, days before the show’s opening, he painted a wall bright pink.
“I wanted to elevate it,” he said, “because I think the community deserves that.”
Fitch’s focus on community is why his exhibition features three free bilingual art workshops. Why his book is made with inexpensive materials. Why, rather than posturing his artwork for wealthy collectors, he drops off stacks of free prints, with certificates of authenticity, in Latino neighborhoods.
“There is no better gallery than the street,” the 58-year-old said.
Fitch has painted and printed, branded and rebranded, until his skeletons, birds and pops of pink have become part of the Twin Cities’ visual language. You might have encountered his posters on a street corner or his artworks at a restaurant, his Día de los Muertos stamps at the post office or his products at Target. Last year, he led the state as it overhauled its flag, combing through some 2,000 submissions and myriad political pressures to arrive at the final, modern design.