Teach your kids about race. Tell them it's OK to see color.
But be prepared for those kids-say-the-darndest-things moments that Gail Ferguson has learned to expertly navigate. Like when her 4-year-old daughter can't help but declare upon seeing a stranger walking by, "Mom, it's a brown man!"
"We live in Minnetonka, and Minnetonka is not very diverse," said Ferguson, who is Black.
Is Ferguson mortified? Does she hide behind the nearest shopping cart?
"I'll say, 'You're so excited to see someone who looks like you. Let's go say hi,' " said Ferguson, an associate professor of developmental psychology at the University of Minnesota. "Children notice those things. We have to let them comment, and we have to just talk it over with them and carry on. It's not the end of the world."
For a generation that grew up being socialized to think of colorblindness as the ideal, Ferguson's ideas may seem radical.

Yet she knows that children can distinguish between races as young as 3 months old, and they begin to internalize biases and racial stereotypes by age 3. They are making sense of their surroundings, with or without us. What alarms her is the silence, particularly among many white parents, about our differences and about racial injustice. These conversations must start in the home.
Ferguson and her research team wanted to see just how deeply that silence prevailed. One month after the 2020 police killing of George Floyd, they surveyed about 400 white Minnesota mothers. Most of the moms lived in the Twin Cities metro region, were highly educated and considered themselves liberal. Their children were between 2 and 11 years old.