Hormel shut down a major Planters manufacturing facility in Virginia for five weeks this spring after recalling its nuts for potential listeria contamination. The outage kept its peanuts off some store shelves and crushed the brand’s momentum.
Suddenly, Hormel’s prized $3.3 billion acquisition is weighing the company down. But company leaders say Planters will bounce back.
“It was hitting on all cylinders, when we think about distribution gains, innovation gains, connecting with younger retail consumers,” said Hormel CEO Jim Snee. “We’ll be able to get back on track to deliver on that original thesis.”
Still, the Austin, Minn.-based food company will finish the year with less money in the bank than planned as a result of the plant shutdown and a host of other issues.
Investors sent Hormel’s stock down 6% Wednesday as the maker of Spam, Skippy and Dinty Moore beef stew lowered its annual revenue forecast by $400 million.
No illnesses were linked to the Planters recall.
“We did significant due diligence and thought we were in a good position” after buying the brand in 2021, Snee said. “While we can talk about the financial impact, the fact is our system worked.”
The foodborne pathogen can have serious consequences. A listeria outbreak linked to Boar’s Head deli meats has killed nine people this summer.