Market watch: Deluxe Corp.

Ticker: DLX

Business: Manufacturer of checks and other printed products. Products and services for financial institutions and small businesses.

Bears say:

•Most of the company's business is tied to paper checks, a declining industry.

•Revenue has fallen for four straight years.

Bulls say:

•The check business provides strong cash flow to pay down debt and fund the company's expansion into small-business products and services.