August is the season when some arts lovers might as well throw darts at a board to pick their shows.
That’s because the frenetic, lottery-chosen smorgasbord known as the Minnesota Fringe Festival launches its 31st edition Thursday.
The festival offers 100-plus shows over 11 days, including comedies, musicals, dramas and dance but also genre-bending works such as variety and drag events. Once Minnesota’s largest performing arts festival, with a high-water mark of some 50,000 ticket buyers, the fest drew 22,000 patrons last year.
“We’re at 58% of pre-pandemic audiences,” said executive director Dawn Bentley. “We’ve been trying to remind audiences that they are co-creators of this adventure. What happens onstage is magical but we need them to complete the whole picture.”
Bentley, who has led the festival since 2017, said that she would be ecstatic if the Fringe draws 30,000 patrons now.
“In days gone by, 30,000 would’ve been a rough year,” she said. “But people have found other things to do and are slow to rebuild the habit of seeing 10 shows at the Fringe.”
Significantly, the festival will have venues around Cedar-Riverside but not in Rarig Center at the University of Minnesota this year.
“It has three beautiful venues that we love to be in but we would’ve lost $10,000 just walking in the door,” Bentley said. “We have been in jeopardy of going away forever and the artists have saved us. We have to make prudent decisions to make sure we’re sustainable.”